Strategy-Elements and Priorities

BioMaxx-Clinics-Network

Enterprise-owned clinical therapy facilities are directly coupled with the training system. Here patients are treated with the complete spectrum of methods; physicians will have the possibility of practically verifying their seminar knowledge. In the long run the hospitals are representing a more effective marketing tool. The BioMaxx-Clinics-Network is the “Show Room” of the Biological Medicine in Thailand and Southeast Asia. The BioMaxx - Clinics- Network fits exactly into the fast growing “Global Health Care Tourism” trend. See further down.

Growth Market "Global Health Tourism"

If you look at the BioMaxx Concept under consideration of the fast growing “Global Health Tourism
Market” this concept looks even more interesting and viable. The underlying growth factor for this global phenomenon is the still growing importance of the vacation time mainly in western societies. With western societies do we mean all societies in which long stretched vacation time has become integral part of living standards. Staying healthy, looking young and productive are key factors for planning vacation time now. Only 20 years ago people traveled globally more to discover strange cultures and countries and have a swim on some exotic beach.

Today it is more important to travel for personal well being; enhancing ones own personal energies and following own self determined values in regard to what a vacation should be. Choosing your own doctor, your own personal treatment without interference of government authority or insurance company limitations are very important factors for the new bread of vacationers. 

Thailand is ideally suited for the "Global Health Tourism "

A few highlights:

1. The attractiveness of Thailand as a whole, in particular its culture and its tourist attractiveness.
2. The presence of all health-promoting climatic regions - of the warm, saltine maritime climate up to oxygen-rich mountain air.
3. Ease and comfort, as well as the world-wide friendliest service – based solidly in the cultural and religious traditions.
4. The inclusion of the traditional Thai - as well as the Chinese medicine - into the different „western” treatment concepts leads to an enormous increase of the effects.
5. Last but not least the substantially lower cost for treatment, accommodation and transfer.

Project marketing concentrates therefore on the different, relevant travel providers in Europe, America and Australia as well as in selected countries of Asia and the Middle East. It is made certain from the beginning that only such patient target groups are selected, which can use the flight transfer without difficulties. The concept concerns the absorption of medical costs through the private or national health insurance companies, especially their specific entrance and account conditions are considered.

Marketing concentrates on the following indication target groups:

1. Rheumatic form circle (rheumatism), emphasis: Arthrosis, Arthritis, Osteoporoses, Gout, Morbus Bechterew,     Fibromyalgia etc.,
2. Tooth problems of all kinds, in particular interference field identification and - therapy,
3. General age problems (improvement of the vitality),
4. Autoimmune illnesses, like disease Morbus Krohn, asthma, chronic bronchitis etc.,
5. Metabolic illnesses, in particular diabetes, obesity, disturbances in the hormone system,
6. Blood circulation illnesses: Congestion syndromes, insufficiency of the veins (as a result of metabolic illnesses
    or not), chronic Ulcer (infected, open wounds of all kinds),
7. Cardiovascular diseases,
8. Cancer (out therapy cases and/or patients after the classical cancer therapy).

With this large target group all substantial chronic (people) illnesses are covered. For example alone approximately
15 millions Germans belong to these indication target groups, in Abu Dhabi there are approximately 1 million people and in Thailand over 10 million.

Therapy places for international patients

The so called starting project provides an sample of an ambulatory and/or reference hospital, which offers all substantial therapies out of the scope of the Biological Medicine, so that can be used at the same time as international biomedical advanced training and information center and as an image-bases for further projects and in the long run altogether used in the sense of a Head Quarters in Asia.

A)  Character of the BioMaxx Clinic
The BioMaxx-Clinic-Concept is the first project for (European) Biological Medicine in Asia. Health, well-being and also good appearance are the center of a new generation of service platforms to be intended for consciously living humans. BioMaxx concept follows the spirit of the time on the base of a modern holistic viewpoint, by the concept -
as initially mentioned – coupling highly effective, natural and careful therapies with eastern treatment philosophy.
That means the concept considers the topic spectrum “well-being feeling - relaxation - appearance“, like the ever more importantly demanding need for information and consultation. A goal is to grant the patients a gentle and in the long run affectionate medicine. The BioMaxx Hospital Concept is particularly aligned to the therapy of chronic illnesses
and special tumors, which can be treated with biological and biophysical methods optimally. The BioMaxx hospital works within the ranges:

1. Therapies, preventive ones and Wellness/Beauty/Aging applications;
2. Check of vitality, individual health consultation,
3. Placement of further health and beauty achievements
4. Biologically oriented dental medicine and implantation
5. Practical-clinical advanced training offers for physicians

The clinic also provides for transfer, accommodation and cultural master program according to the individual requirements.

As in the preceding point “Patient Recruiting into the Growth Market - Global Health Tourism “ was represented in detail, especially in Thailand we have an enormous expanding market. Main target group for this trend are humans with chronic illnesses, which want to be treated, why so ever, from outside of their homelands. Crucial motives are for this circle of acquaintances among other things is therapy quality according European standards, to stay in a beautiful country and thus special vacation feeling despite intensive treatment, low therapy and service costs, etc.
The BioMaxx sanatorium concept addresses itself to prospective customers from the Gulf States as well as Central Europe.

B)   BioMaxx Sanatorium Concept